We work simultaneously on what we call “Builders”—overarching strategies to build your brand in the long term—and “Drivers,” which are short-term steps we can take to drive conversions right now.
Before starting any project, we focus on analyzing the people and personas we’re trying to reach, and our objectives for reaching them. Only then can we come up with a smart strategy, and determine the technology or platforms to use. And of course we’re always testing and measuring the results so we can optimize our efforts.
For your messaging to be effective, you need to meet the customer where they are. Through targeting and tracking, we serve up ads and content that provides what the customer is looking for right now, creating a seamless journey from “I don’t even know you” to “I love you and want to tell the world about it.”
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