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The 5 Phases of the Customer Journey

Our strategic approach breaks down consumer touchpoints into five stages to create a holistic digital ecosystem.

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Consistency Matters: Brand Guidelines vs. Interactive Style Guide

Ensuring your brand has a consistent look and feel anywhere your customer is viewing it is the foundation of developing a cohesive customer experience.

You’ve Got Mail: How To Develop An Email Marketing Strategy

Nine simple steps to get you up and going with an email marketing strategy that can help drive conversions and grow your business.

Brand Marketing, Performance Marketing & Retention Marketing: What’s The Difference?

The intersection of these three domains is crucial to any growth strategy.

You’ve Got Mail: Email Marketing for Growing Businesses

With no print costs, advertising, or postage fees, email marketing is about as affordable as marketing gets.

Does My Number of Instagram Followers Matter?

The primary reason individuals follow accounts on Instagram is because of the type of content they are creating.

Optimized for Success: SEO Tips for Growing Businesses

Search Engine Optimization is the process of increasing a website’s presence in organic search results with the end goal of driving more traffic to that…

BuzzShift Brand Values and Why They Matter

A brand’s values are the beliefs that your brand stands for—the core set of principles that shape every aspect of your business.

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What CMS is the best fit for my DTC brand?

There are hundreds, if not thousands, of CMS platforms out there, and ultimately, only you can decide which one works best for your business.