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What’s The Difference Between Earned, Owned, and Paid Media?

Owned, earned, and paid media, known as the “digital marketing trifecta”, each have their own roles to play in an effective, comprehensive marketing strategy.

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Social Media 101: How to Develop A Social Media Budget

Understand the factors that contribute to the pricing of social media management and how to develop a social media budget for your brand.

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Social Media 101: Launching Social Media for Your Brand

Brands can leverage social media platforms to drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.

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The Importance of Community Management in Social Media

Community management connects you with your target audience, increases your brand awareness, and extends your overall reach through increased engagement.

Does My Number of Instagram Followers Matter?

The primary reason individuals follow accounts on Instagram is because of the type of content they are creating.