Not every paid media strategy is built the same. At BuzzShift, we focus on a full-funnel marketing strategy with the goal of setting our clients up for sustainable long-term growth. Our paid media strategy focuses on three main campaign types that help us complement and amplify our client’s current efforts.
Test, learn, and scale. Through campaign testing, our goal is to collect data that can be translated into actionable insights. We achieve this through a combination of both Evergreen campaigns aka “Always On Campaigns” and experimental testing. We also often run specialized campaigns to complement our other types or to highlight a specific area of focus.
Here are the Three Paid Media Campaign Types we use at BuzzShift:
Always On – A focus on building brand awareness and driving website traffic with the core paid media channels to generate purchases.
Experimental Testing – Launch campaigns on new channels by using insights gained from core channels. We will also test creative types, landing pages, audience segments, and campaign objectives to gain actionable insight.
Special Promotions – Specialized campaigns with a focus on highlighting special messages, hiring, etc. These will run in tandem with evergreen campaigns.
Not every brand is the same, so there is no one-size-fits-all paid media strategy. Some brands are deeply affected by seasonality while others remain relatively consistent month over month. Having a well-thought-out, data-informed media strategy is crucial. A combination of these types of campaigns is just one way to help your brand achieve its business goals. If you aren’t sure how to get started with paid media, our team of experts would love to help develop your paid media strategy and content recommendations! Reach out today!
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.