Email Marketing 101: What Is Email Automation?

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Email marketing automations are one of the most cost-effective methods of sending personalized, perfectly-timed communications to your audience.

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Email marketing automations are one of the most cost-effective methods of sending personalized, perfectly-timed communications to your audience.

Customers in today’s world expect personalization from brands that they interact with. On top of that, as brands and marketers, it is crucial that we personalize cross-channel communication with our customers. Email marketing automation is the perfect channel brands can use to send highly personalized, behavior-triggered messages that reach the customer at the right time. Here at BuzzShift, we would recommend that any brand that has a digital presence can and should utilize email marketing automations as a part of their overall digital marketing strategy. 

When implemented strategically, the right email marketing automations are one of the most cost-effective methods of helping your brand acquire new customers, increase sales or conversions, recover lapsed customers, keep existing customers engaged, or just send them relevant communication regarding their product orders. One of the beauties of email marketing automation is that once you set it up, they basically run on their own, saving you and your marketing team time and manual work.

With more advanced audience targeting and triggers, you can target a very specific cohort of customers to send them messaging meant just for them. Here’s one example of a perfect use-case for email automation: if you have a certain product that has recently come back in stock, you can easily create a list of customers who have purchased that product within any given time frame and send them an email notification letting them know that the product is back in stock. If you want to get even more granular, you can filter out the “VIP” or high-value customers who have brought that product and offer this selective list a coupon code on the back-in-stock product.  

There are many ways in which email marketing automation can benefit your business and help take your digital marketing efforts to the next level, almost effortlessly. There are plenty of standard automations that can be easily set up to help drive results as well as some more advanced automations that may be more specific to your products or your customers. There are hundreds of tools out there to manage your automations, we have a few favorites. If you’re ready to add email automatons into your marketing mix, reach out to us – we’d love to help! 

 

About BuzzShift 

BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we can create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift. 

 

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