Deciding where to invest your marketing dollars isn’t easy. You need to be able to attract new customers and keep existing ones coming back for more, but can’t afford to invest your time and effort into something that isn’t going to deliver the results you need and expect. Email marketing is a cost-effective solution that gives you the power to reach customers in a place they visit every day—their inbox.
While the idea of email marketing can be overwhelming to business owners, email is consistently cited as one of the marketing channels that delivers the highest ROI. Let’s look at some of the benefits of email marketing.
An important aspect of any advertising effort for brands, email marketing boasts an incredible return on investment, making it cost-effective and practical. With no print costs, advertising, or postage fees, email marketing is about as affordable as marketing gets. According to Constant Contact, email marketing brings in $36 for every $1 spent, outperforming search, display, and social marketing. In short, if you’re not utilizing email marketing, you should be.
The days of putting an advertisement on a billboard or television network with no control over who will see it are over. Email marketing gives your business the ability to control exactly who sees your message by segmenting your contacts based on their lead status, demographics, location, etc. This allows you to provide your audience with content suited specifically to their needs. Email marketing makes it easy to customize your message for each customer, making their marketing experience more personal and cultivating a higher conversion rate.
One of the biggest benefits of email marketing is that you can easily evaluate the success of your campaigns by looking at key metrics like delivery rates, open rates, clickthrough rates, and subscriber retention rates. This allows you to adjust your campaigns in real-time based on their success, which can be invaluable in increasing conversion rates. These metrics also provide you with valuable insights into your customers’ behaviors and interests, helping you determine what information your audience is most responsive to.
It Increases Brand Awareness
With every email you send, you expose consumers to your brand. Combining strategic planning with smart design and targeted content can help your brand build value and stay top-of-mind with your audience. In doing so, you ensure that your business stands a much better chance of turning leads into clients and clients into loyal customers.
From inspiring consumers to come back and finish their purchase to reminding them you have a sale, email marketing can make a tremendous impact on your business’s conversion efforts. Want to learn more about how to develop an email strategy that can drive growth for your brand? Reach out! We’re happy to help!
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.