Once you establish your brand identity, there is no set rule for how often branding should be updated, as it can depend on various factors, including the company’s goals, the industry it’s in, and the target audience.
That being said, in general, brand identity should be reviewed and updated periodically to ensure that it remains relevant, consistent, and aligned with the company’s mission, vision, and goals. It’s also important to review and update the brand identity to ensure that it continues to resonate with the target audience.
A company should review its brand identity at least once every 3-5 years. This allows for enough time for the company to assess the impact of the brand identity, ensure that it’s still aligning with its goals and see if any changes are necessary.
However, if the company’s goals, target audience, or industry changes significantly, it may be necessary to update the brand identity more frequently. For example, if a company expands its services or enters a new market, it may be necessary to update its brand identity to reflect the new direction. Also, if a company notices that the brand identity is no longer resonating with its target audience, it may need to update it sooner than expected.
In summary, it’s important to review and update your brand identity periodically to ensure that it remains relevant, consistent, and aligned with the company’s goals and target audience. While there is no set rule for how often this should be done, it’s a good practice to review and update at least every 3-5 years, but also be open to updating more frequently if needed. If you want guidance from creative minds and industry experts, our designers would LOVE to help refresh your brand. Let’s get started!
BuzzShift is a full-service digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.