Budgeting is important, especially when it comes to your business’s success. A proper social media budget can alleviate some of the risk associated with making impulsive marketing decisions that don’t contribute to your marketing goals. Furthermore, budget helps prioritize your efforts towards the best way to spend your money and achieve your goals.
In a previous blog, we talked about the importance of launching social media for brands and walked though the key steps a brand needs to take when launching their social media accounts. While it seems like it may be as easy as setting up your account and posting content on a regular basis, there is much more that goes into it. In this blog, we will walk through each of the factors that contribute to the pricing of social media management and how to develop a social media budget for your brand.
Ongoing Strategy and Planning: Content is the heart of your brand. Content has the power to build trust with your audiences and create an emotional connection. A successful content strategy serves as the foundation for everything you do online and ensures that everything your brand shares is timely, relevant and – most importantly – meaningful. Before we begin creating content, we define the following:
- Audience – who we’re talking to
- Objectives – what we need to do
- Media – where we’re saying it
- Topics – what we talk about
- Tone & Style – how we say it
Ongoing Content Creation: Now it’s time to make things look pretty and stay on brand. BuzzShift will step in and help create assets for you to repurpose across your social media platforms. This content can include, but is not limited to:
- Graphics
- Photography
- Animated GIFs
- Short Videos
Copywriting: Need a little help speaking to your audience? BuzzShift can help with writing copy for all your posts. This copy will be focused on addressing the needs/questions of your customer as well as pulling them in quickly. We always love to begin a dialogue, so let’s work together to find fun ways to pull your audience in!
Organic Social Posting: Consistent Organic posting is a great method by which to maintain and grow customer engagement. BuzzShift will post organically on your behalf and make sure everything gets posted to the correct channel, at the correct time.
Need help expanding your social footprint and making a stronger impact? Our team is always happy to help. Reach out to our team to see how we can partner together and create results that truly speak for themselves.
About BuzzShift
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.
