The Shift

Consistency Matters: Brand Guidelines vs. Interactive Style Guide

Ensuring your brand has a consistent look and feel anywhere your customer is viewing it is the foundation of developing a cohesive customer experience.

You’ve Got Mail: How To Develop An Email Marketing Strategy

Nine simple steps to get you up and going with an email marketing strategy that can help drive conversions and grow your business.

Brand Marketing, Performance Marketing & Retention Marketing: What’s The Difference?

The intersection of these three domains is crucial to any growth strategy.

You’ve Got Mail: Email Marketing for Growing Businesses

With no print costs, advertising, or postage fees, email marketing is about as affordable as marketing gets.