Affiliate marketing is a type of performance-based marketing in which businesses reward affiliates (publishers or influencers) for driving traffic or sales to their website or products. Affiliates promote the business’s products or services to their audience, and if a sale or conversion is made as a result of the affiliate’s promotion, the affiliate earns a commission.
Affiliate marketing is a win-win situation for both the business and the affiliate. The business is able to increase its reach and sales without incurring significant advertising costs upfront, and the affiliate has the opportunity to earn passive income by promoting products or services they believe in.
Affiliate marketing is commonly used in e-commerce and online marketing, and it has become a popular way for businesses to grow their sales and reach. Affiliate marketing programs typically provide affiliates with a unique tracking link or code that they can use to promote the business’s products or services, and the business is able to track and measure the success of its affiliate program using analytics tools.
BuzzShift is a digital strategy agency on a mission to grow mid-market, purpose-driven brands with the power to positively impact society and improve people’s lives. By combining the ideologies of branding, performance marketing, and retention agency, we can create memorable experiences with measurable results and build long-term success for our clients. Learn more about BuzzShift.