Gone are the days when a person could claim ignorance about a brand: the good or the bad. Digital changed the game for the better and now transparency is key. Customers know who they are purchasing and Marketers know who they are partnering with. Information is shared in myriad ways: websites, emails, reviews, packaging, articles, and social media (yours or your customer’s). This access to knowledge is powerful and offers up an opportunity.
We often talk about Paid, Owned, and Earned marketing.
- Paid – When you put ad dollars behind your story
- Owned – When you share your story
- Earned – When others tell your story
BuzzShift wants to work with brands that tell the same story across all channels because it’s an honest story worth sharing with everyone, we call these “Purpose-Driven” brands. This means the brand’s story and product (or service) have meaning, guts, intention, and joie-de-vivre at all times. It becomes the core of their business. There are many ways this can manifest; here are some examples:
- Sustainable packaging
- The brand’s product is environmentally friendly
- Filling a specific market need for the underserved
- Prioritizing diversity and inclusion
- Integrating a philanthropic or give-back element
- Offering fair wages and benefits to the brand’s employees
All of this may sound new, popular, or trendy. No doubt you’ve heard Gen Z talk about these values, but brands have been trending toward this path for decades. Purpose-driven brands commit to growing and continuously looking for methods of doing better, despite their history. That could look like this:
- Committing to sustainable packaging by X date
- Starting to prioritize diversity and inclusion
- Acknowledging the brand’s past and commitment to an evolved future
- Increased transparency with customers, by proactively sharing information (instead of being reactive)
When BuzzShift works with brands, we’re committing to a partnership. Through this partnership, BuzzShift will dedicate time and provide ideas, attention, and care. When we consider all the time and effort that goes into sharing your brand’s story with the world, it’s important that our team believes in it. This ensures our team will feel good about the brands we partner with and so we can eagerly commit to growing your brand. This is why we choose to partner with purpose-driven organizations.
The opportunity for BuzzShift is to partner with brands that aim to improve the lives of their customers. The opportunity for you is to partner with an Agency whose values align with your brand values. Take a look at our BuzzShift brand values, and reach out to us so we can build a strategy to tell your brand story to the world!
BuzzShift is a full-service digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.