Dong Phuong Bakery came to us wishing to reposition themselves with an updated look and feel to their brand while still keeping with a traditional, established logo. The logo brings in two elements from their brand. The outer shape represents the shape of a mooncake while the inner shape represents the fleur-de-lis, a decorative symbol associated with French heritage and New Orleans. A clean sans serif font was paired with the logo mark to complement it and ensure it doesn’t compete or detract from the traditional look of the logo. The color palette was chosen with traditional Chinese culture in mind, Red symbolizes luck, happiness, and joy. Blue for growth and optimism. Green for wealth and harmony. We also incorporated gold as an accent to represent wealth and riches.