After determining the overall strategy and positioning for Gardencup, BuzzShift took on the challenge of updating the branding to reflect these values. The font and the logo are approachable and easy to read yet has enough personality and quirks to still bring some fun and visual interest. Since green and pink were part of the original brand equity, those colors were used to differentiate the words in the logo mark. Lastly, since Gardencup refers to both the brand and the product, we included an icon of the unique container. Multiple lockups and color variations were also provided to make the logo applicable to a variety of formats for marketing.
Multiple lockups and color variations were also provided to make the logo applicable in a variety of formats for marketing.