© 2023 BuzzShift
Terrasoul Superfoods’s non-branded paid search began performing much better after BuzzShift implemented more product specific campaigns and ad copy. By becoming more product specific, Google now ranks Terrasoul higher than before, meaning potential customers will be served ads more often.
Terrasoul Superfoods is a DTC brand that sells high quality, affordable superfoods and supplements. Their mantra is to make healthy living and eating accessible to all.
Branding + Visual identity
Through our research, we found that conscious consumers align themselves with companies that share their values and respect for the planet. In an effort to expand their customer base and grow their conversions, we redesigned Terrasoul’s website to highlight the benefits that superfoods can provide to consumers and simplified product navigation. The new site spotlights Terrasoul’s commitments to doing what’s right for the planet, their workers, and farmers worldwide, empowering consumers to feel good about what fuels them.