Terrasoul

Terrasoul Superfoods’s non-branded paid search began performing much better after BuzzShift implemented more product specific campaigns and ad copy. By becoming more product specific, Google now ranks Terrasoul higher than before, meaning potential customers will be served ads more often.

Performance Across Q3 2021

51%

Decrease
in CPA

456%

In Total
Orders

52%

Increase
in ROAS

Terrasoul Superfoods is a DTC brand that sells high quality, affordable superfoods and supplements. Their mantra is to make healthy living and eating accessible to all.

Solution Overview

Terrasoul brought BuzzShift on to expand their customer base and grow brand awareness and conversions independent of Amazon. Our main focus was to be easily discoverable to potential new customers so we could learn more about what audience segments and products converted at the highest rates, before ramping up investment on social platforms.
lifestyle marketing
Email marketing campaigns
Email automation
Reporting & analytics
campaign optimization
paid media management
strategy

content strategy
creative
Ux/ui design
Packaging design
art direction
Branding + Visual identity
website development

What We’ve Done

  1. BuzzShift implemented non-branded paid search campaigns segmented by product. This allowed us to have more control over the investment spent, and to determine what products new customers were most likely to purchase as their “introduction product” with Terrasoul.

  2. We redesigned their website and refreshed their brand image to best resonate with their audience and increase conversions. This included new brand positioning, voice and tone parameters, and new brand guidelines.

  3. Created proprietary brand imagery assets via photo and video shoots we produced for the client in order to best control creative visuals, brand image, and audience perception.

  4. Implemented automated email flows and paid social media campaigns to nurture customers through the purchasing journey, increasing brand touchpoints and conversions.

Results

Segmenting by product and creating product-specific paid search ad copy allowed the campaigns to run more efficiently than before and drive a 455.56% increase in total orders from non-branded search campaigns.