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Paid Media 101: How Does Google Use My Paid Media Budget? BuzzShift Preview Image

Paid Media 101: How Does Google Use My Paid Media Budget? 

Google Ads allows you to choose how much you will rely on the Google algorithm versus setting specific parameters for your campaigns.

BuzzShift Metrics Define: Paid Search KPIs Preview Image

Metrics Defined: Paid Search KPIs

Determining the right KPIs and then measuring and understanding these metrics is imperative to the success of your Paid Search Ad strategy.

Paid Ads vs Promoted Posts: Which is Best for My Brand? Preview Image

Paid Ads vs Promoted Posts: Which is Best for My Brand?

Are promoted posts better than social ads or vice versa? It entirely depends on your budget and campaign objectives.

Metrics Define: Paid Social KPIs preview Image

Metrics Defined: Paid Social KPIs

Determining the right KPIs and then measuring and understanding these metrics is imperative to the success of your Paid Social Media strategy.

How Often Should You Refresh Paid social Ad Creative preview image

How Often Should You Refresh Paid Social Ad Creative?

Updating your Paid Social Media Ad content every 4-6 weeks prevents ad fatigue and ensures your ads are delivering positive results.

Types of Paid Media Campaigns preview image

What are the Different Types of Paid Media Campaigns?

Our paid media strategy focuses on three main campaign types that help us complement and amplify our clients' efforts.

Paid Media 101: Branded vs. Non-Branded Keywords Thumbnail Preview

Paid Media 101: Branded vs. Non-Branded Keywords

Understanding what these terms mean and when to focus on them is an important piece of your brand’s paid search campaigns and strategy.

When to Launch PM Campaigns blog header-thumb

When to Launch Paid Media Campaigns for Your Brand

Whether you are a new brand or an established brand, paid media advertising is a great way to amplify a brand’s current marketing efforts.

Earned Owned Paid blog header-thumb

What’s The Difference Between Earned, Owned, and Paid Media?

Owned, earned, and paid media, known as the “digital marketing trifecta”, each have their own roles to play in an effective, comprehensive marketing strategy.