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Google Ads allows you to choose how much you will rely on the Google algorithm versus setting specific parameters for your campaigns.
Determining the right KPIs and then measuring and understanding these metrics is imperative to the success of your Paid Search Ad strategy.
Are promoted posts better than social ads or vice versa? It entirely depends on your budget and campaign objectives.
Determining the right KPIs and then measuring and understanding these metrics is imperative to the success of your Paid Social Media strategy.
Updating your Paid Social Media Ad content every 4-6 weeks prevents ad fatigue and ensures your ads are delivering positive results.
Our paid media strategy focuses on three main campaign types that help us complement and amplify our clients' efforts.
Understanding what these terms mean and when to focus on them is an important piece of your brand’s paid search campaigns and strategy.
Whether you are a new brand or an established brand, paid media advertising is a great way to amplify a brand’s current marketing efforts.
Owned, earned, and paid media, known as the “digital marketing trifecta”, each have their own roles to play in an effective, comprehensive marketing strategy.