Changes to social media platforms happen constantly, both behind the scenes and to the user interface. We know that changes to the visual and technical interface of your favorite social media platform can be met with annoyance and often frustration. But what if some of these changes have the power to drive performance up or down? Platform changes are important for brands to understand as they can affect your reach to current or potential customers. Let’s explore some of the top platform changes that will affect your brand going into 2023.
TikTok Shop
We have seen other platforms such as Pinterest and Instagram capitalize on an in-app shopping feature, and in 2023 we will see TikTok do the same. Not only will TikTok offer their users the opportunity to easily purchase items natively in the app (using their built-in payment system), but the company is also reportedly building fulfillment centers in the U.S.
What does this mean for you? Tapping into TikTok’s widespread user base could mean big things for the success of your brand’s products.
Facebook Groups
Where there’s a hobby, there’s a corresponding Facebook Group, and new Facebook Group features may help boost engagement. With the addition of user features like posting Reels directly to your Group, to “Admin Assist” which helps automate administrator’s tasks, your Facebook Group just got even better.
TikTok Photo Mode
With the release of “Photo Mode,” videos aren’t the only thing you’ll find on TikTok. Appearing in the feed just like the videos, users can upload multiple photos at a time set to music. Brands who find their stills perform just as well, or better, than short-form videos should capitalize on this update.
Social media is an ever-changing landscape with seemingly new updates around every corner. If you don’t have the time or are not sure how to keep up with social platform changes, BuzzShift can help you tackle the unknowns and provide a top-tier strategy for managing your social media presence. We’ll help you sift through the fads to nail down what works best for your business. Let’s chat about it!
About BuzzShift
BuzzShift is a digital strategy agency on a mission to grow mid-market, purpose-driven brands with the power to positively impact society and improve people’s lives. By combining the ideologies of branding, performance marketing, and retention agency, we can create memorable experiences with measurable results and build long-term success for our clients.
