30 Most Commonly Used Acronyms in Digital Marketing

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A quick reference guide to 30 of the most widely used acronyms in the digital marketing space.

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A quick reference guide to 30 of the most widely used acronyms in the digital marketing space.

One of the most confusing parts of marketing is the hundreds of acronyms thrown around on websites, reports, emails, and slack messages. There are those who live each day immersed in marketing that use acronyms on a daily basis, and often forget not everyone is familiar with the terms. If fact, most others are not familiar with the three- or four-letter acronyms. When the acronyms get thrown around, those who aren’t well-versed spend a few seconds reminding themselves of the meaning or Googling it as fast as they can. 

Whether you are a client trying to understand the paid media report being presented, or a new employee at a digital marketing agency, this blog is here as a quick reference guide to ~30 of the most widely used acronyms in the digital marketing space. 

AOV – Average Order Value

B2B – Business to Business

B2C – Business to Consumer

CAC – Customer Acquisition Cost

CMS – Content Management System

CPA – Cost Per Acquisition

CPC – Cost Per Click

CPE – Cost Per Engagement

CPL – Cost Per Lead

CTA – Call to Action

CTR – Click Through Rate

CVR – Conversion Rate

D2C – Direct to Consumer

DMA – Designated Market Area

DNVB – Digitally Native Vertically Brands

FPO – For Placement Only

GTM – Google Tag Manager

KPI – Key Performance Indicator

LCR – Lead Conversion Rate

MoM – Month Over Month

MOQ – Minimum Order Quantity

PPC – Pay Per Click

QoQ – Quarter Over Quarter

ROAS – Return on Advertising Spend

ROI – Return On Investment

SEM – Search Engine Marketing

SEO – Search Engine Optimization

UGC – User Generated Content

UI – User Interface

USP – Unique Selling Proposition

UX – User Experience

YoY – Year Over Year

While we hope this helps you navigate the digital marketing industry, we know not everyone cares to (or has time to) learn the lingo. Every industry speaks its own language, and BuzzShift is fluent in “digital marketing”. Buzzshift has 12 years of experience translating this language into helpful insights and business strategies for DTC and eCommerce brands! If we missed one of your favorite acronyms or you want us to help turn your company’s alphabet soup into a cohesive digital strategy, reach out to our team


About BuzzShift

BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.

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