One of the most confusing parts of marketing is the hundreds of acronyms thrown around on websites, reports, emails, and slack messages. There are those who live each day immersed in marketing that use acronyms on a daily basis, and often forget not everyone is familiar with the terms. If fact, most others are not familiar with the three- or four-letter acronyms. When the acronyms get thrown around, those who aren’t well-versed spend a few seconds reminding themselves of the meaning or Googling it as fast as they can.
Whether you are a client trying to understand the paid media report being presented, or a new employee at a digital marketing agency, this blog is here as a quick reference guide to ~30 of the most widely used acronyms in the digital marketing space.
AOV – Average Order Value
B2B – Business to Business
B2C – Business to Consumer
CAC – Customer Acquisition Cost
CMS – Content Management System
CPA – Cost Per Acquisition
CPC – Cost Per Click
CPE – Cost Per Engagement
CPL – Cost Per Lead
CTA – Call to Action
CTR – Click Through Rate
CVR – Conversion Rate
D2C – Direct to Consumer
DMA – Designated Market Area
DNVB – Digitally Native Vertically Brands
FPO – For Placement Only
GTM – Google Tag Manager
KPI – Key Performance Indicator
LCR – Lead Conversion Rate
MoM – Month Over Month
MOQ – Minimum Order Quantity
PPC – Pay Per Click
QoQ – Quarter Over Quarter
ROAS – Return on Advertising Spend
ROI – Return On Investment
SEM – Search Engine Marketing
SEO – Search Engine Optimization
UGC – User Generated Content
UI – User Interface
USP – Unique Selling Proposition
UX – User Experience
YoY – Year Over Year
While we hope this helps you navigate the digital marketing industry, we know not everyone cares to (or has time to) learn the lingo. Every industry speaks its own language, and BuzzShift is fluent in “digital marketing”. Buzzshift has 12 years of experience translating this language into helpful insights and business strategies for DTC and eCommerce brands! If we missed one of your favorite acronyms or you want us to help turn your company’s alphabet soup into a cohesive digital strategy, reach out to our team!
About BuzzShift
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.
