How to Choose the Best Direct to Customer (DTC) Ecommerce Agency for Your Brand

“In 2021, the DTC market is expected to reach sales of nearly $20 billion worldwide. This is a 15% increase year-over-year and the trend is expected to continue well into the future.” – Source

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“In 2021, the DTC market is expected to reach sales of nearly $20 billion worldwide. This is a 15% increase year-over-year and the trend is expected to continue well into the future.” – Source

The eCommerce industry is coming off a huge boom due to the pandemic; we saw 10 years of growth in 3 months. That’s why it’s imperative that eCommerce companies create and develop a brand that matters and has meaning. Even as the world reopens brick and mortar, this surge will continue into the next decade. 

Developing the right digital marketing strategy is what ultimately determines a brand’s success. And when it comes to creating that strategy, agencies are a great place to start. We’ve put together this guide to help you choose the right DTC eCommerce Agency for your brand. We’ll highlight the key attributes in determining the perfect agency for you, provide helpful tips for working with an agency, and, finally, name some of the best agencies in the DTC eCommerce space.

What to look for in an agency:

We see it all too often: Agencies who are primarily focused on one of three areas of focus: awareness, conversion, or retention. But the best agencies on earth are the ones who can create a blend of all three. We’ve identified 5 essential attributes of a great agency:

    1. They prioritize long-term relationships & outcomes over project work.
    2. They are experienced key players in the industry.
    3. They stay up-to-date with current events and have deep knowledge of the industry.
    4. They’re focused on the right key performance indicators (KPIs): Increasing average order value, increasing conversion rates, decreasing cost per acquisition, and elevating lifetime value
    5. They focus on strategy first. Tactics come afterward.

All of these qualities come together to create sustainable growth. Spoiler alert: The best agencies in the world will have “growth” as their true North.

Tips for working with an agency

We can’t stress this enough: Pick an agency you can trust. Think of the agency as an extension of your own marketing team. The best agencies want to augment what you already have, rather than starting from scratch their way and being your sole point of marketing strategy.

But before determining who that agency is, be sure to ask all the right questions, to learn all you can about the relationship. Here are a few examples: What services can we expect with this strategy? Who would my team be made up of? What is the typical meeting cadence? 

The Top DTC Agencies 

    • Bullish is a strategy-led brand agency as well as an early stage consumer investment firm. They strive to bridge the gap between consulting and creation with an approach centered on strategy, design and communications.
    • BuzzShift is a digital ad agency and business consultancy transforming companies by designing memorable experiences with thumb-stopping creative, strategic media buying, and data-driven decision making that ignite brand growth and deliver proven results.
    • Common Thread Collective is your ecommerce growth partner. They offer full service growth, as well as individual services like Facebook Ad Buying, Email and SMS Retention, Google Shopping and much more.
    • Day Job is a small full-service studio who claims to hate branding, e-commerce, and advertising but says that’s why they are so good at it. They offer strategy, identity, digital and content services to their clients.
    • Hawke Media puts client success ahead of their own and offers internet and digital marketing services to established and up-and-coming brands. They bring the resources of a full service agency as well as the attention of an in-house team.
    • Huge works with brands to make groundbreaking and industry-defining moves. They are experts on services from branding and integrated marketing to experiential moments customer service and loyalty.
    • Gander is a design shop that seeks to create thoughtful experiences for humans and propel brands with soul and substance.
    • GR0 Agency specializes in digital marketing and SEO services that are broken down into 3 pillars: Content Writing, Performance PR, and On-Page Optimization.
    • MuteSix is a customer-first agency focused on creative and performance marketing.
    • NoGood is a growth marketing agency hyper-focused on increasing your revenue. They offer SEO, SEM/PPC, performance brands, social ads, CRO, content marketing, video marketing, email marketing, and SMS marketing services to their clients.
    • Red Antler is helping to build, reimagine and launch businesses that add value to people’s lives. They are a performance marketing agency specializing in research, strategy, naming, brand identity, digital experience, engineering, advertising, creative production, industrial design, and retail.
    • Sharma Brands works with brands who are launching digital platforms, growing and scaling and re-platforming to digital. They specialize in creative strategy and development, acquisition and retention strategy, channel expansion, and conversion rate optimization.
    • Tonik works with early-stage startups to scale them into a thriving business as well as established companies. They specialize in product design and branding. 




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