It’s no secret that Shopify offers some of the best and most advanced functionality available when it comes to building and managing an eCommerce store. Whether we’re building a new site from scratch or optimizing an existing site, the digital tech stack is always something that we focus on. One of the things that makes Shopify so great for direct to consumer brands is that it integrates with thousands of apps and plugins that help to customize your brand’s site and optimize it for usability and conversions.
We’ve rounded up a list of some of our favorite apps that integrate with Shopify stores. We’ll break them down into five different categories: list building + email & SMS automation, subscriptions, customer reviews, loyalty & referrals, and data collection & personalization.
Email & SMS Automation + List Building
These apps will help you collect email and SMS subscribers as well as nurture them through automated behavior-driven communication.
Once you find an experienced digital marketing agency that meets your needs, you can ask them for a consultation. One of the questions we always recommend asking is what they think the best course of action is to help grow your brand.
Klaviyo was built to help e-Commerce businesses seamlessly communicate with their customers and ultimately drive sales through email and SMS automation. Through the Klaviyo-Shopify integration, you can build out customer segments based on their purchasing or browsing behaviors as well as how engaged or unengaged they are with your site and your emails and texts. You’re able to send hyper-personalized messages triggered by users’ actions such as abandoned carts, product page views, or a lapse since their last purchase. Klaviyo also allows you to build email collection forms and pop-ups that are targeted based on your user’s behaviors or specific properties.
Privy’s key offering is their email capturing functionalities. Through their user-friendly interface, you can create interactive pop-ups and forms to grow your subscriber base, reduce cart abandonments, upsell specific products, and announce new products or promotions. Their “Convert Package” allows you to easily build campaigns and add pop-ups to your site. They also offer plans that include email and SMS automation.
If your brand is in the business of product subscriptions, look no further than Recharge. Recharge provides a subscription program that is easy to set up and seamlessly connects to your store and payment processing apps. With Recharge, you can give your customers the power to manage their subscriptions so that churn is minimized and lifetime value is maximized. The platform offers robust analytics that allow you to see real-time metrics such as your top subscription products, revenue from new subscription orders vs. recurring subscriptions, average subscription duration, and much more. Recharge also integrates with many email service providers (ESPs) and SMS platforms so that you can easily nurture your subscriber relationships.
We know that customer reviews and social proof are an extremely valuable tool in e-commerce marketing. Yotpo makes it super simple to collect product ratings, reviews, photos and videos from your customers. The platform allows you to send automated review request emails and SMS messages whenever your customers make a purchase. You can also install a reviews widget on your product pages that allow customers to read reviews and leave reviews whenever they want.
Loyalty & Referrals
LoyaltyLion helps you reward and retain your most loyal customers as well as turn them into advocates for your brand. They make it easy to create a customized loyalty program for their Shopify store that awards points for interactions such as purchases, newsletter subscriptions, social follows and likes, reviews, referrals, birthdays, and other custom actions that are consistent with your brand’s personality. Loyalty members can build up and redeem rewards points for discounts, free products, or custom rewards such as charitable donations. LoyaltyLion can be integrated with your ESP and SMS platforms to send members personalized communications such as when they have new rewards to redeem. Implementing a loyalty rewards program through Loyalty Lion is a great way to drive customer engagement and increase your customer’s lifetime value.
Data Collection & Personalization
Octane AI is a great solution for data collection for ecommerce businesses. With Octane AI, you can create and implement an interactive quiz on your website that really helps you get to know your customers better so that you can recommend the right products to them. Customers crave personalization. With Octane AI, you can also use your customers’ quiz answers to segment your email and SMS communications to be highly personalized to their interests, preferences, and favorite products. The platform seamlessly integrates with many other Shopify apps so that you can apply your valuable customer data to your email, subscription, and paid media strategies.
With thousands of apps available on the Shopify app store, it’s hard to know where to begin when you’re building or optimizing your online store. These six tools are just a few of the many that we implement for our clients to enhance their stores’ functionality, experience, and ultimately help them drive more sales. We believe developing and implementing a strong tech stack for each Direct-to-Consumer brand we work with is key to taking their eCommerce success to the next level. If you’re looking for some guidance on how to optimize your Shopify store with the right apps and plugins for your business, get in touch today!
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.