Creation requires inspiration. This is why if you are starting to build your brand, it’s important to take notes from others while maintaining your own brand identity.
In our blogs, we often discuss our own ideas, strategies, and best practices. However, to solidify our content, we are often inspired by other brands who are killing it in the digital marketing space. In July 2022, we decided to start featuring some of our favorite brands on our Instagram feed. These brands were selected based on their implementation of well-known strategies, creative design, and how they give back to their communities. Follow along for a recap of our #FaveBrandFriday campaign!
Brand #1: Outdoor Voices
We kicked off our #FaveBrandFriday series with the well-known athleisure brand, Outdoor Voices. Here at BuzzShift, we admire purpose-driven brands, and OV makes their purpose front and center of their work. Their focus on sustainability, high-quality materials, and size-inclusive clothing are just a few reasons why we love Outdoor Voices! From a digital marketing perspective, we admire their clean design, easy-to-navigate website, and consistent voice and tone across their entire online presence. Check out OV’s Instagram here.
Brand #2: Sol de Janeiro
Up next, we featured your new favorite skincare brand, Sol de Janeiro. Sol de Janeiro stands out from other brands with their use of bright colors, their product promise that ensures safety for your skin and the environment, and the promotion of positivity and self-love. Not only are their products a fan favorite for the BuzzShift team, but their marketing strategy is on point! Their paid ads are front and center on search engines, they have optimized their SEO strategy, and are great at leaning into social trends while keeping their content on-brand. And of course, to bring a little bit of Sol to your feed, follow Sol de Janeiro here.
Brand #3: Tracksmith
2022 was the year of fitness as we featured another athletics brand, Tracksmith. The first element that stood out about Tracksmith was their well-curated Instagram feed. We appreciate their authenticity and use of real stories to encourage others to exercise. Their brand story resonates with us, which is why they earned a place on our feed. Check out Tracksmith for yourself, or for the runner in your life!
Brand #4: Eat Deux
It’s no secret that BuzzShift has a bit of a sweet tooth! Eat Deux stood out to us because of their badass branding and killer content. Specifically, we love their casual voice and tone that makes their brand feel like your fun best friend. They do a great job of connecting with their audience and listening to feedback from their fans. This is very important when building your brand’s community. Not to mention, they offer cookie dough that can be eaten raw or baked into delicious cookies, vegan and gluten-free options, and it’s affordable. Check out their super cool feed here.
Brand #5: Juno Dog Co.
For all the pet parents out there, Juno Dog Co is for you! Juno Dog Co is on the smaller side of our favorite brands, but not for long! Throughout their website and social feeds, they show that they truly understand the needs of dog parents everywhere and understand that each pup is special. This goes a long way for industries that are catered to caring for someone else such as pets or babies. Juno Dog Co also has clean branding with wise use of colors/fonts to excite customers to shop with them. They also donate their proceeds to dog-focused organizations! If you want the most stylish pup at the park, check out Juno Dog Co.
Brand #6: Nice Laundry
Last but most certainly not least, we had to give a shout-out to Nice Laundry. They are a high-end clothing brand whose pictures really do say 1,000 words. Their modern take on classic apparel carries over to their modern take on Instagram. Their feed is thoughtfully planned, has eye-catching content, and showcases their brand personality. We love their out-of-the-box content that makes them stand out over other brands. Check out their aesthetically pleasing feed here.
What are your favorite brands? Want to be featured on our feed? Need some advice on how to scale your social media strategy? We can do it all. Reach out at hello@buzzshift.com.
About BuzzShift
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.
