Every successful brand has a personality, and behind that personality is a set of carefully crafted brand values that help determine everything from your brand’s aesthetics and voice to your company’s culture and the way your team works with each other.
What Are Brand Values?
A brand’s values are the beliefs that your brand stands for—the core set of principles that shape every aspect of your business. They help determine everything from your brand’s identity to your voice, tone, messaging, and personality. Brand values guide your brand’s story, actions, behaviors, and decisions—allowing you to connect with like-minded customers with similar values and build a loyal customer base who are passionate about what your brand has to offer. Investing in developing and understanding your brand values is crucial in ensuring that your business remains relevant and unique in today’s saturated market.
Why are brand values important?
Is being able to accurately and concisely communicate the essence of your brand important? Of course it is! Developing brand values help you do just that, but not only that: brand values have become increasingly more important when it comes to communicating value to potential customers and influencing their purchasing decisions. This is because branding is more important than ever to customers. A successful brand not only garners attention in the marketplace, but it also tells the story of your brand and why consumers should value it—which in today’s crowded digital ecosystem, is more important than ever to help increase your brand awareness, improve brand experiences, and increase customer loyalty.
BuzzShift’s Brand Values
BuzzShift’s brand values were built around the heart of what we do, how we work together, and what we value most: helping purpose-driven brands grow and thrive. Let’s take a closer look at each of our brand values, what they mean, and why they’re important to our team and our clients.
1. Move Forward
As a brand and as human beings, we have a choice: we can get hung up on what once was, including potential missed opportunities and regrets, or we can blaze a path forward, using what we’ve learned to help guide us to better informed decisions in the future. At BuzzShift, we chose the latter. We don’t sweat the small stuff, instead, we keep moving forward, collecting data, and developing solution-oriented strategies that prioritize testing, learning, and growing.
We believe to stop moving is to stop growing, and that’s something our team is simply not interested in. We move forward because it’s the only way we can continue to grow our clients’ brands and as individuals.
2. Freedom Within Structure
We believe in the power and proficiency of structure, but we also recognize the importance of freedom, because the freedom to explore, test, and learn is what drives the development of strategically sound marketing decisions. Structure helps us set the priorities for us to succeed while also giving our team and clients the freedom to continually explore and push limits creatively and strategically. Because if you fail to plan, you should plan to fail.
Freedom is an important brand value for us because we believe that a free mind is empowered to be more playful, more creative, and happier. And happier and more creative employees lead to better campaigns, better results, and happier clients.
3. Seek Connection
On social media and in life, people are seeking connections, whether that’s with their new favorite brand or with each other. Seeking connection is all about honesty, communication, and collaboration as we believe these are the foundations for any healthy relationship. We realize that genuine connections can be difficult to foster in a digital world, but that doesn’t stop us from prioritizing them with our team, our clients, and our customers.
By seeking a connection with our clients and building a genuine relationship based on trust, we seek to serve as an extension of your team to help you develop and grow a brand that resonates with consumers and encourages brand exploration and loyalty.
4. Better Together
Growing brands means getting better together! From our team to our clients, we believe that success is the product of working together, trusting each other, and celebrating each other’s unique skills and expertise.
We don’t just want to be a team, we want to be your team! To share in the foundational decisions that help your brand succeed, and as a result, the losses, wins, and learning that we obtain along the way.
BuzzShift is a full-service digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.