Email Newsletters are a great way to engage with your audience, providing insight into your industry and keeping your brand at the forefront of their minds. However, there are a few hurdles to overcome to capture that incredible value, particularly your team’s bandwidth. Integrating tools like AI-powered software into your marketing efforts engages your audience in new ways, all while keeping your time free to focus on other initiatives. But where do you start?
The Problem with Newsletters
The recommended cadence for newsletters is an average once per week, however it can be upwards of twice a week. A study by Databox found that marketers update cadence depending on business and audience. That kind of schedule requires a significant time commitment for designing, content planning, sourcing owned and third party content, along with scheduling and sending the email itself. Your team’s time is valuable, and your audience’s interests are even more of a priority. Consumers crave content from brands they follow, whether it be educational or entertaining. However, creating newsletters that engage your audience with relevant content takes time.
AI and Email
Resources have evolved to a point where marketing professionals are utilizing tools powered by Artificial Intelligence (AI) to assist with everyday tasks. “Smart Newsletters”, for example, connects your team with AI to create newsletters that will save your team time and provide your audience with content curated specifically for them.
Using AI, “Smart Newsletters” comb through RSS and Content feeds identified by you and curate selected content into a library, ready to be reviewed, approved and sent to audience segments strategically identified by your team. Whether it be curated content from third parties or organic blog content written by your own team, prioritizing specific content in each newsletter to your subscribers ensures that you are in control of what your audience sees first.
After content is identified and approved, AI then considers individual consumer behavior and engagement based on past newsletter engagements and creates a custom newsletter for each of your subscribers. From there, automation is integrated into your own dashboard, offering custom frequency according to your audience behaviors and click through rates.
Metrics and Reporting are also integrated into your dashboard, showing data that you can use to inform not only your email strategy, but content strategy across all channels, such as organic social and paid media.
Get Connected, Communicate Effortlessly
Depending on what AI-powered email software you choose, you can connect your business tools to have your marketing tech stack communicate to reduce the back and forth of data transfer. CSV exports and uploads are a thing of the past. With the right product, you can:
- Connect your Email Service Provider (ESP) and utilize audience segments previously identified for even more consumer data
- Create triggers tied with form submissions on site where new subscribers are automatically added to lists, immediately starting to gather data to create custom experiences
- Integrate with Shopify, WordPress, Klaviyo, HubSpot, Zapier, and more
BuzzShift “Smart Newsletters”
Your audience deserves a custom experience just for them, pulling content from third parties while prioritizing your own content, providing a unique experience for each one of your subscribers.
BuzzShift can help you set up your own smart email newsletter. With BuzzShift’s “Smart Newsletters”, your team will be even more hands free with our team’s content strategy paired with source identification and quality assurance for all content sourced by our AI. BuzzShift will also manage design, cadence, and reporting on data for your team to use across other marketing channels. Reach out today to find out how easy it can be to set up a smart newsletter for your brand!
About BuzzShift
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling, purpose-driven DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.
