When someone is unaware of a brand, most potential customers require multiple touchpoints before considering or purchasing the product or service. They may be introduced to a brand through an Instagram awareness ad or see an influencer post about it on TikTok. Then they may check out your site but exit before making a purchase. Then what? The next best step is retargeting this potential customer.
What is Retargeting?
A retargeting campaign is a form of online advertising that targets people who have previously interacted with your brand in some way, such as visiting your website, adding items to their cart, or subscribing to your email list. The goal of a retargeting campaign is to remind these people of your brand and products and encourage them to take further action, such as completing a purchase.
Retargeting campaigns use cookies or other tracking technologies to track a user’s behavior on your website, and then display targeted ads to them as they browse other websites or social media platforms. These ads can be in the form of display ads, native ads, social media ads, or even email marketing.
What are the Benefits of Retargeting Campaigns?
- Increased conversions: Retargeting campaigns target people who have already shown an interest in your products or services. By reminding them of what they viewed or added to their cart, you can encourage them to complete the purchase, resulting in increased conversions.
- Better ROI: Retargeting campaigns can be more cost-effective than other types of digital advertising. By targeting a more specific audience, you can optimize your ad spend and see a higher return on investment.
- Improved brand awareness: Retargeting campaigns can help to keep your brand top-of-mind for potential customers who may not have made a purchase yet. By consistently showing up in front of them, you can improve brand awareness and recognition.
- Increased customer loyalty: Retargeting campaigns can also help to increase customer loyalty by reminding them of their positive experiences with your brand. This can lead to repeat purchases and positive reviews or referrals.
- Better targeting: Retargeting campaigns allow you to target people who have already shown an interest in your products or services, making your ad spend more efficient. You can also segment your audience based on their behavior, interests, or demographics, allowing for even more targeted campaigns.
Overall, retargeting campaigns can be a valuable addition to your digital marketing strategy. Retargeting campaigns are effective because they target people who have already shown an interest in your brand, making them more likely to convert. They also allow you to show targeted ads to people who are already familiar with your brand, increasing the chances that they will engage with your ad. In some ways, privacy laws have made retargeting more difficult. However, just as quickly as new laws are introduced, platforms find new methods of reaching these users. If you want to learn more about how to reach your target user and increase your conversion rate, reach out!
About BuzzShift
BuzzShift is a digital strategy agency on a mission to grow mid-market, purpose-driven brands with the power to positively impact society and improve people’s lives. By combining the ideologies of branding, performance marketing, and retention agency, we can create memorable experiences with measurable results and build long-term success for our clients. Learn more about BuzzShift.
