SMS Marketing is one of the “newest” and most effective methods of reaching your audience. While SMS Marketing has been around for quite a few years, email has been around much, much longer. SMS has a leg up on email with an average open rate of 98%, compared to email marketing at an average 22% open rate.
SMS marketing can be a powerful tool for businesses looking to engage with customers and drive conversions. By sending targeted and personalized messages to customers, businesses can create meaningful and relevant interactions that can lead to increased loyalty and brand awareness. In a previous blog, we discussed the best types of SMS campaigns for DTC brands, which include Product Launches, Sales and Promotions, and Exclusive Offers. SMS Automation flows offer another opportunity to reach your audience at the right time.
Different from marketing campaigns, which are more like announcements, automation flows are triggered by specific events. There are several types of SMS automation flows that businesses can use, each with its own specific purpose and focus. Here are some common types of SMS automation and their uses:
Welcome Campaigns
A welcome campaign is a series of SMS messages that are sent to new customers as soon as they opt-in to receive text messages from your business. This can be a great way to introduce your business and its products or services, as well as provide important information such as store hours, contact details, and loyalty program details.
Abandoned Cart Campaigns
An abandoned cart campaign is a series of SMS messages that are sent to a customer who has left items in their online shopping cart without completing the purchase. These messages can include a reminder to complete the purchase, as well as a special offer or incentive to encourage the customer to complete the sale.
Purchase Confirmation Campaigns
A purchase confirmation campaign is a series of SMS messages that are sent to a customer after they have completed a purchase. These messages can include a confirmation of the order details, a receipt, and any important information such as shipping details and delivery estimates.
Shipping Confirmation Campaigns
A shipping confirmation campaign is a series of SMS messages that are sent to a customer once their order has shipped. These messages can include tracking information and an estimated delivery date, as well as any relevant instructions for receiving the package.
Win-Back Campaigns
A win-back campaign is a series of SMS messages that are sent to a customer who has not made a purchase from your business in a while. These messages can include special offers or incentives to encourage the customer to make a purchase, as well as updates on new products or services.
Request A Review Campaignw
A request a review campaign is a series of SMS messages that are sent to a customer after they have made a purchase, asking them to leave a review of your business or product. These reviews can be used to improve your business and increase customer trust.
Anniversary/Birthday Campaigns
An anniversary/birthday campaign is a series of SMS messages that are sent to a customer on their birthday or the anniversary of their first purchase with your business. These messages can include special offers or incentives to encourage the customer to make a purchase, as well as a personalized message to show appreciation for their loyalty.
Similar to email automation, by using these types of SMS automation, businesses can create automated and personalized interactions with their customers that drive conversions and increase loyalty. Consider incorporating these campaigns into your marketing strategy to get the most out of your SMS efforts. If you want some help, let us know!
About BuzzShift
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we can create memorable experiences with measurable results and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.
