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Blog Preview Image - Organic Social Media Presence BuzzShift

Why You Need An Organic Social Media Presence

An established and consistent organic social media presence helps you build trust and credibility, showcases your brand personality, and connects you with your audience.

Blog Preview Image - Here's Why UGC Works BuzzShift

Here’s Why User-Generated Content Works

User-Generated Content improves brand authenticity, is cost-effective, and provides helpful insights to brands.

Paid Media 101: How Does Google Use My Paid Media Budget? BuzzShift Preview Image

Paid Media 101: How Does Google Use My Paid Media Budget? 

Google Ads allows you to choose how much you will rely on the Google algorithm versus setting specific parameters for your campaigns.

BuzzShift Metrics Define: Paid Search KPIs Preview Image

Metrics Defined: Paid Search KPIs

Determining the right KPIs and then measuring and understanding these metrics is imperative to the success of your Paid Search Ad strategy.

Paid Ads vs Promoted Posts: Which is Best for My Brand? Preview Image

Paid Ads vs Promoted Posts: Which is Best for My Brand?

Are promoted posts better than social ads or vice versa? It entirely depends on your budget and campaign objectives.

2022 Emerging Trends: Logos Preview Image

2022 Emerging Trends: Logos

Certain visual trends, when applied strategically and seamlessly with the brand’s identity, can help appeal to desired audiences without sacrificing brand authenticity.

Organization Hacks: Our AM’s favorite features in Outlook Preview Image

Organization Hacks: Our Account Managers’ Favorite Features of Outlook

A short guide of our Account Managers' favorite features and functions of Microsoft Outlook that they use every day.

UI vs UX: What's the Difference? Preview Image

UI vs UX: What’s the Difference?

While UI and UX are often used in conjunction or interchangeably, they refer to two unique aspects of product development and design process.

Why Companies Shouldn't Cut Marketing Budgets in a Recession Preview Image

Why Companies Shouldn’t Cut Marketing Budgets in a Recession

Focus on what's working, know your customer, and nurture your loyal customers so your brand is well-positioned to outlast negative economic situations.