As the physical world we live in continues to change, our online world is evolving at an even more rapid pace. Within the last few years, there have been several algorithm changes across platforms – content is being prioritized differently and social media continues to get smarter and more personalized to each individual user. If you are trying to get the word out about your e-commerce business, it’s vital to stay in the know and use these ever-changing trends to your advantage. Here are 3 of the top social media trends you should consider incorporating into your social media strategy.
Since the pandemic, more and more people have turned to digital communities to connect with others that share similar interests. In 2022, it has been made clear that audiences align with brands that are an active part of their communities. The leaders of these spaces are usually influencers and creators. Partnering with niche creators within the sector of their e-commerce brand has been a popular way for e-commerce businesses to gain awareness from those who are already truly interested in the service/product offered. This collaboration between creators and brands is mutually beneficial. The partnership boosts growth for the creator, and it establishes consumer trust in the brand. Furthermore, carefully selecting the creators to partner with allows you to control the narrative and overtone surrounding your brand.
Online shopping had a boom during the pandemic, but social media shopping is coming in hot. With Instagram, TikTok, and YouTube rolling out product tags and shop features, many more brands are relying on digital storefronts to sell their products. Consumers, especially younger generations, are turning to social media to discover brands instead rather than search engines. For this audience, every stage of the purchase journey takes place on social media networks, and this is the case across every industry. Social media has become the core platform for brands to engage with their audiences and sell products. Because of this, it is important to implement social media shopping tools into your digital marketing plan. Investing in your social storefront and making the buying process as easy as possible is the best way to get conversions directly from your social content.
Authenticity and UGC
Social media has become less about staged, highly-produced content that makes everything seem flawless and more about people having a space to be their authentic selves. Across brands, influencers, and individual users, the most popular way to post and curate content is by showing authentic moments that don’t necessarily follow the “perfect” aesthetic. Audiences value representation. Younger audiences tend to align with brands that have a more casual and playful voice/tone. Essentially, people tend to resonate with brands that express personality, rather than staged and edited advertisements. Because of this trend, brands have begun to utilize UGC (User Generated Content) in their social strategies. Often, fans will naturally make content that includes specific products, and, with the fans’ permission, brands can include this content in their organic feed as well. This promotes representation, makes fans feel included, boosts their brand loyalty, and is truly authentic content that resonates with audiences in 2022.
All in all, social media can be an extremely powerful tool for your eCommerce business when used correctly and strategically. Our team of experts is ready and excited to evaluate your strategy and scale your brand. So, ready to level up your social media strategy? Reach out at email@example.com
BuzzShift is a digital growth strategy agency with a focus on mid-market, scaling DTC Brands. By combining the ideologies of branding, performance marketing, and retention agency, we are able to create memorable experiences with measurable results, and build long-term success for our clients with scalable, sustainable growth. Learn more about BuzzShift.